VSL Masterclass By Peter Kell

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Attention: Dropshippers, Affiliates, Agency Owners & Entrepreneurs…

Unlock The VSL Secrets That Took Us From $0-$40M Twice With The VSL Masterclass

Gain exclusive access to one of the world’s top VSL advertisers and craft your very first breakthrough VSL campaign.

The Curriculum

Discover what’s inside the VSL Masterclass

This 3-week online program is led by me, Peter Kell — widely recognized as one of the top VSL advertisers in the industry. Over three weeks, you’ll be guided step-by-step through the proven methods and frameworks that allowed me to build campaigns profitable from Day 1.

As you move through the program, you’ll develop what I call “banger vision” — the ability to spot winning hooks and powerful angles almost instantly. You’ll learn exactly how I replicated success from $0 to $40M not once, but twice.

By the end, you’ll be equipped with one of the most in-demand skills in advertising — and a clear roadmap to building the lifestyle you’ve always envisioned.

Module 1

Mastering Mindset

We start with the foundation: your mindset. Creating VSLs isn’t just about ads — it’s about shaping the best version of your life. What does your ideal scenario look like if anything were possible?

Whether it’s supporting your family financially, buying your dream car, or traveling the world while working just a few hours a week — this module is designed to unlock those dreams and anchor them into your subconscious.

Inside, you’ll uncover:

• The exact psychological techniques I use to eliminate limiting beliefs.

• A powerful Neville Goddard manifestation process that reprograms your subconscious for success.

• The hidden “money blocks” keeping you from scaling — and how to replace them with winning beliefs.

Module 2

The Road To The Top

This stage is about aligning with the right opportunities. Too many affiliates, dropshippers, and agencies get stuck in short-term models that keep them running in circles.

Here, I’ll show you how to escape the hamster wheel and move into high-value opportunities with VSLs.

You’ll learn:

• Why building your own brand is easier than you think (and why it beats relying on campaigns that vanish overnight).

• My proven “VSL pitch” framework that helped me secure $150K in cash and tokens from a single deal.

• The massive untapped potential in Amazon FBA — and how to partner with brands to multiply their valuation by adding direct response campaigns.

Module 3 & 4

Quick Start Guide & VSL Strategy

I’ll walk you through my complete system for writing world-class VSLs with ease.

Key takeaways include:

• How to identify a “winning offer” with massive upside potential.

• The VSL Flow Bible — 18 breakdowns of the biggest VSLs online, reverse engineered into a repeatable formula.

• How to partner with authority figures and celebrities to cut through noise and build instant trust.

• Secrets to maximizing AOV by shifting your customer’s buying mindset.

• Storytelling methods that bypass resistance and plant buying triggers.

• The principle of “unique mechanisms” that positions your brand as cutting-edge.

Module 5

VSL Script Writing

Now it’s time to create a script that sells. I’ve given this system to entry-level copywriters, and they’ve produced multi-million-dollar campaigns.

What you’ll master:

• My process to turn any mid-level copywriter into a high-performing asset.

• The “Kindergarten Pitch” — how to simplify your message so anyone can understand it.

• The VSL God Process — an interview framework that extracts compelling stories from authority figures.

• The Lead Bible — a collection of the best-performing ads of the last decade to keep your campaigns alive long-term.

• Why you don’t need to be the expert — and how to leverage celebrity credibility for rapid growth.

• How to write Facebook & YouTube-compliant scripts to avoid bans and scale safely.

Module 6

Production & Filming

After scripting comes execution. Having overseen 40+ VSL shoots, I’ll share the step-by-step system for producing videos that convert.

In this module, you’ll discover:

• The “video editor’s playbook” for creating Mindvalley-level edits in under 10 days.

• A full behind-the-scenes walkthrough of a professional VSL shoot.

• My proven B-roll shot list that visually amplifies your message and creates subconscious impact.

Module 7

Media Buying

Once your VSL is ready, it’s time to scale. You’ll learn the same insider strategies I’ve used to generate six figures per day in ad spend.

What we cover:

• Scaling methods directly from Mindvalley’s ex-lead media buyer.

• The difference between “virgin” and “Chad” media buying — and why the latter is key to growth.

• Why YouTube is your secret weapon for ROI (and how to avoid their hidden penalties).

Module 8 & 9

Tools & Final Thoughts

In the final modules, you’ll get my exact toolkit for staying ahead in the market.

Highlights include:

• How to spot the most profitable campaigns on the internet — and adapt them fast.

• The essential tools you need to launch your own VSL brand in 90 days or less.

Day by Day Schedule

Week One: Your VSL Masterclass Foundation

• Day 1: Welcome, Magic Words & The Internal Deep Dive

• Day 2: Breaking Barriers & Manifesting Conversations With God

• Day 3: Neville Goddard Visualization & The Power of Your Circle

• Day 4: Optimizing Language, Action Plans & Vision Boards

• Day 5: The Art of Swiping & VSL Discovery

• Day 6: Building Brands & Exploring Turnaround Opportunities

• Day 7: Quick Start Guide & Becoming a World-Class VSL Creator

Week Two: VSL Strategy & Script Writing

• Day 8: 7 Script Steps & Why Long Form Works

• Day 9: Selecting Winning Offers & Mechanism Hunting

• Day 10: Storyselling & The VSL Flow Bible

• Day 11: Authority Partnerships & AOV Secrets

• Day 12: Scaling VSLs For Brands

• Day 13: Research, Simple Pitch & VSL God Method

• Day 14: Lead Bible, Ultimate AOV Close & The Path to Sale

Week Three: Production, Media Buying & Scaling

• Day 15: Hiring Writers, Compliance & FK Score

• Day 16: B-Roll Systems, BTS Shoot & Editor’s Playbook

• Day 17: YouTube Ads, Traffic Secrets & Chad Buying

• Day 18: Affiliates, TikTok VSLs & Scaling Frameworks

• Day 19: FB & YouTube Spy Tools

• Day 20: Finding Authority Figures

• Day 21: Final Session – It’s Not Over ‘Til You Win