Problem Framing – Solve The Right Problems by John Vetan

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Overview of Problem Framing – Solve the Right Problems

When projects stall, it’s rarely for lack of effort—it’s because teams are solving the wrong problem. Problem Framing – Solve the Right Problems (led by John Vetan) is a compact, practice-first program that teaches you how to run high-impact workshops that bring clarity fast: align stakeholders, prioritize opportunities, and commit to the most valuable work with confidence.

Built on years of field practice with global brands, the course packages the essentials of product discovery, data-informed facilitation, and strategic decision-making into a repeatable system. In 6 hours, you’ll move through 5 modules, 18 lessons, and 44 short videos, supported by downloadable templates, 200+ presentation slides, and ready-to-use agendas. The approach was first operationalized at Google in 2018 and has since been taught to hundreds of product leaders worldwide—precisely because it bridges the gap between “we should think about this” and “we just made a decision we can stand behind.”

You’ll learn to combine customer evidence with business context, host structured conversations that cut through politics, and convert messy inputs into a prioritized problem set. The result: clearer goals, fewer reworks, faster decisions, and teams that pull in the same direction.

Why Should You Choose This Course?

Most organizations don’t suffer from too few ideas; they suffer from diffusion—competing agendas, partial data, and conversations that go in circles. This course gives you a way to stop the spin.

• Clarity in hours, not months: A proven workshop format distills scattered information into a shared, defensible understanding of the problem space—without marathon meetings.

• Customer focus by design: Techniques for turning raw research into concise visuals (personas, journeys, service blueprints) so stakeholders “see what the customer sees.”

• Decision-making that scales: Frameworks that make prioritization transparent and auditable, reducing negotiations by opinion and dependence on “loudest voice wins.”

• Stakeholder alignment without friction: Methods to engage executives, engineers, designers, and GTM partners constructively—even when priorities conflict.

• Confident facilitation: Concrete scripts, minute-by-minute plans, and checklists so you can run the session, not just attend it.

• Reusable assets: Templates and slide decks you can adapt to your context, saving time every time you kick off a new initiative.

• Credibility you can leverage: The curriculum reflects real-world use with companies like e-commerce leaders, consumer brands, and enterprise manufacturers—so you’re applying tools that have been tested under pressure.

If your roadmap keeps changing, if meetings end with “we’ll revisit next week,” or if you’re struggling to articulate a crisp value proposition (especially in the age of AI), this course gives you the structured path back to signal.

What You’ll Learn

The program is designed as an end-to-end playbook: prepare, discover, synthesize, facilitate, and decide. Each module pairs theory with hands-on resources so you can implement immediately.

Foundations of Problem Framing

• Understand what “framing” is—and isn’t. Distinguish problem statements from solution ideas and features.

• Learn the stages of a robust framing process and where it fits in Agile cycles, discovery sprints, and new-initiative kickoffs.

• Recognize the common failure modes (solution bias, local optimization, unclear ownership) and how to preempt them.

Opportunity Finding with Decision Frameworks

• Cynefin in practice: Categorize challenges (obvious, complicated, complex, chaotic) to choose the right approach—playbooks for the known, experiments for the unknown.

• 4U evaluation: Score candidate problems against four lenses (e.g., urgency and underserved need) to reveal which opportunities merit investment.

• Facilitate short, focused sessions that surface assumptions and make prioritization explicit rather than implicit.

Fact-Finding that’s “Just Enough”

• Define a Minimum Viable Customer Segment (MVS) so discovery is targeted, not generic.

• Plan lean research that equips decision-makers: what to collect, how to synthesize, and how to document sources and gaps.

• Translate findings into insights rather than anecdotes, ready to be visualized for stakeholders.

Preparing for the Workshop

• Stakeholder mapping: Identify decision-holders, influencers, and implementers; select participants for a balanced room.

• Data visualization essentials: Build personas that reflect MVS attributes; craft journey maps that highlight friction, emotions, and business levers; choose when a service blueprint adds clarity.

• Assemble a concise evidence pack (no slide deluge) that orients the group and anchors discussion in reality.

Running the Problem Framing Workshop

• Facilitation essentials: The role you play, room dynamics to watch, and nine tactics for keeping momentum while staying inclusive.

• Start strong: Clarify objectives, constraints, and success criteria; set norms that keep debate productive.

• Context before conclusions: Align on external factors (market, regulation, AI shifts) and internal realities (tech constraints, KPIs).

• Business case and customer lens: Pair success metrics with customer outcomes to avoid local optimization.

• Write great problem statements: Make them specific, testable, and bounded; prioritize as a group using transparent criteria.

• Leave with commitments: Convert decisions into an action plan, owners, and next checkpoints—then secure sign-off in the room.

Toolkits & Templates You’ll Use

• Workshop formats: A 1-hour 4U session for fast triage and a 1-day framing workshop for deep alignment.

• Facilitation decks: Slideware with speaker notes, exercises, and timeboxes.

• Worksheets: Individual and group templates for mapping, scoring, and statement writing.

• Agendas & checklists: Minute-by-minute run-of-show documents you can adapt to your context.

• Customizable assets: Interview scripts, persona and journey templates, experience maps, and service blueprints.

By the end of the course, you will be able to:

• Lead structured workshops that align stakeholders on the problems that matter most.

• Distill research into sharp, visual artifacts that change perspectives.

• Prioritize with transparent, evidence-based frameworks rather than gut feel.

• Craft problem statements that guide discovery, prototyping, and measurement.

• Set success metrics and decision criteria that survive the next meeting.

• Start new initiatives with clarity—so teams move faster with fewer reversals.

Who Should Take This Course?

This training is designed for international practitioners who need to create alignment in complex environments.

• Product leaders & product managers who kick off multi-team initiatives and must balance customer insight with business constraints.

• Design leaders & researchers who want structured facilitation techniques to steer evidence-based decisions.

• Engineers & tech leads who need clearer definitions and trade-off decisions before committing to build.

• Innovation, strategy, and ops leaders responsible for prioritizing portfolios and focusing resources on the right bets.

• Agile coaches & facilitators seeking an advanced, outcome-oriented workshop format that complements sprints and PI planning.

• Founders & GMs who must turn ambiguity into a plan quickly, especially in new markets or product lines.

Helpful foundations (not mandatory): familiarity with cross-functional collaboration, basic research methods, and a willingness to facilitate structured conversations.

Who’s teaching?

• John Vetan—a veteran product leader turned facilitator who helps organizations converge on problems worth solving and translate alignment into launch-ready plans.

• (With contributions from the Design Sprint Academy team.) The curriculum reflects a decade of hands-on facilitation across industries, so you’re learning with tools that hold up in real rooms with real stakes.

Conclusion

Solving the wrong problem is the most expensive mistake in product development. Problem Framing – Solve the Right Problems equips you with a compact, rigorous method to prevent it: a way to collect “just enough” evidence, orchestrate high-trust conversations, and commit to a focused, testable problem set. The payoff is pragmatic: fewer detours, clearer metrics, and teams that know exactly why they’re doing what they’re doing.

If you’re ready to replace meeting fatigue with momentum—and turn ambiguity into aligned action—this program gives you the frameworks, scripts, and assets to lead with authority.

Get the toolkit, run your first workshop, and start steering your organization toward the right problems—faster.