How to Write for Professional Service Provider by Michael Katz

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Overview this course

How to Write for Professional Service Providers by Michael Katz is an immersive, step-by-step program that shows you exactly how to build a profitable writing business serving one of the most consistent, high-paying markets in the industry — professional service firms.

From lawyers and consultants to accountants, coaches, and financial advisors, this niche is filled with clients who value clear communication but don’t have time to write their own content. Michael Katz, a 20-year veteran of this field, gives you everything you need to step confidently into this market — including how to attract ideal clients, write powerful e-newsletters, price your work, and grow a sustainable freelance business.

Through 10 comprehensive sessions and a series of real-world bonuses, you’ll learn not only how to write but also how to operate like a true professional service provider yourself. Each session blends Michael’s proven systems with his personal stories, client examples, and behind-the-scenes methods for building long-term success as a writer.

Whether you’re just starting out or want to specialize in a lucrative niche, this program equips you to launch, grow, and thrive at your own pace.

Why should you choose this course?

The professional services industry is one of the most profitable, stable, and client-rich sectors in the freelance writing world — yet few writers specialize in it. Michael Katz has built his career in this niche and reveals how you can do the same, step by step.

Here’s why this program stands out:

• A proven niche with ongoing demand
  Professional service providers need strong, consistent communication to build trust with their audiences — and they’re willing to pay top rates for writers who understand their world.

• Decades of real-world experience
  You’ll learn directly from a writer who’s been creating and managing e-newsletters for professional service firms for over 20 years.

• Step-by-step structure
  From finding your niche to writing, pricing, client management, and business operations, each lesson builds logically toward mastery.

• Focus on recurring income
  Learn how to build predictable, monthly revenue through retainer-based e-newsletter writing and related services.

• Business systems included
  This isn’t just about writing — it’s about building a real business. You’ll learn contracts, pricing strategies, client management, and even how to upsell ongoing projects.

• Extra resources and tools
  Bonuses like word-of-mouth marketing strategies, welcome letter templates, and Michael’s essential reading list make your learning even more practical and complete.

If you’ve ever wanted to combine writing skill with business acumen, this course gives you a roadmap trusted by hundreds of professional copywriters worldwide.

What You’ll Learn

The program unfolds through 10 sessions that guide you from foundational insights to advanced techniques.

Session 1: The Professional Services Opportunity

Learn why this industry is perfect for new and experienced copywriters alike. You’ll discover:

• Why professional service providers are such ideal clients

• How to identify firms that align with your skills and goals

• The mindset of a “communications specialist”

• How your inexperience can actually be an advantage

• How to think like a service provider — not just a freelancer

Session 2: Positioning Yourself, Building Trust, Attracting Clients

In this session, you’ll define your niche and learn to present yourself with authority. Topics include:

• How to find your “niche within a niche”

• Overcoming imposter syndrome and claiming expertise

• Writing a professional bio that attracts ideal clients

• Getting testimonials — even without prior clients

• Avoiding the top mistakes new writers make

You’ll walk away with a clear positioning strategy and messaging foundation that instantly builds credibility.

Session 3: Creating Profitable Copy Packages and Pricing Them

Learn how to make your pricing reflect your value. You’ll discover:

• Why hourly pricing hurts your business — and what to do instead

• How to price projects confidently and fairly

• When and how to raise your rates

• The importance of “named and repeatable” offerings

• How to position your services as high-value solutions

You’ll finish this module with your own pricing structure and service packages ready to pitch to clients.

Session 4: Attracting and Managing Professional Services Firms

Michael reveals his proprietary client-acquisition system — the same one he uses in his own business. You’ll learn:

• How to build “perfect client” profiles

• The #1 strategy for attracting clients — no selling required

• How to identify and avoid “problem clients” early

• How to write simple agreements that protect both parties

• The right way to start every new client relationship

These strategies will help you build a loyal, long-term client base with minimal stress.

Session 5: Creating E-Newsletters (Part 1 — Getting Started)

E-newsletters are the cornerstone of this niche — and your key to recurring income. You’ll learn:

• The three essential parts of every e-newsletter

• Six traits of highly successful newsletters

• How newsletters grow your client’s business (and yours)

• Michael’s “E-Newsletter Action Plan” for managing every project

This is your first step toward becoming a specialist in a high-demand writing format.

Session 6: Creating E-Newsletters (Part 2 — Developing Content)

Dive deeper into planning and writing compelling newsletter content. You’ll discover:

• The “Two Hippos” formula for creating niche-specific content

• How to match your tone and style to your client’s audience

• How to use storytelling and metaphors effectively

• Collaborative brainstorming techniques with clients

By the end of this session, you’ll know exactly how to produce engaging content that keeps readers coming back.

Session 7: Creating E-Newsletters (Part 3 — Format, Delivery, Logistics)

Learn the design and production details that make newsletters shine:

• Ideal length, layout, and naming strategies

• Common formatting mistakes to avoid

• How to manage publication schedules

• How to oversee design and delivery for extra income

You’ll be equipped to manage the entire e-newsletter process from concept to inbox.

Session 8: The Business Side of Your Writing Career

Here, Michael helps you become a polished, professional business owner. You’ll learn:

• How to run your writing practice like a true professional firm

• The two-fee system for monthly retainers and setup projects

• How to create your own e-newsletter for self-promotion

• How to build a support team for design, tech, and marketing tasks

This module ensures your freelance business runs smoothly and profitably.

Session 9: Beyond E-Newsletters

Expand your income with additional writing projects. You’ll discover:

• The “write once, publish often” content repurposing method

• How to bundle and upsell related services

• How to keep clients engaged with ongoing offers

• Ways to transform each newsletter client into a long-term partnership

This session is about scaling your revenue while adding genuine value.

Session 10: Final Thoughts — What Really Matters for Success

Michael wraps up with his five greatest lessons from over two decades of professional service writing. This session reinforces mindset, ethics, and the long-term habits that keep your business growing.

Bonus Resources

Bonus #1: Word-of-Mouth and Relationship Marketing
Discover Michael’s no-cost strategy for attracting clients through personal connections and referrals — one of the simplest yet most powerful methods in the business.

Bonus #2: The Professional Service Providers Essential Reading List
A curated list of twelve must-read books to deepen your understanding of this niche and expand your professional insight.

Bonus #3: “Steal These Welcome Letters!”
A ready-made swipe file of welcome letter templates for clients and subscribers — perfect for expanding your writing services instantly.

Bonus #4: The 5 Deadly E-Newsletter Formatting Mistakes — and How to Avoid Them
A quick-reference guide that helps you design professional, readable newsletters that perform well across devices.

Who Should Take This Course?

This program is ideal for:

• Aspiring copywriters who want to specialize in a profitable niche

• Freelancers seeking consistent, retainer-based income

• Writers who love storytelling and client collaboration

• Consultants and marketers expanding into content creation for service firms

• Anyone who wants to build a professional, repeatable system for client success

If you want to work with serious clients, earn recurring income, and run your writing business like a professional firm, this course is made for you.

Conclusion

How to Write for Professional Service Providers by Michael Katz is more than a writing course — it’s a complete blueprint for building a respected, income-generating freelance business. You’ll learn to attract ideal clients, write persuasive and authentic content, manage projects smoothly, and create long-term stability through recurring work.

With practical lessons, real examples, and powerful bonuses, Michael gives you every tool to start strong, grow fast, and establish yourself as a trusted expert in a field that’s both intellectually rewarding and financially stable.

Start Writing for the Clients Who Value You Most

Don’t just write — build a professional writing business that grows month after month.
Learn from Michael Katz, master the art of e-newsletters, and position yourself as the go-to writer for professional service providers.
Your new career begins the moment you press “enroll.”