Banter Business Lab by Buzz Banter Studios

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Overview of This Course

Banter Business Lab is a 6-week group coaching program for designers who want to run a booked-out studio with clarity, pricing power, and systems that scale. Instead of juggling random tactics and hoping referrals keep rolling in, you’ll build a cohesive business engine—brand positioning, offers, pricing, marketing, sales, tech stack, and a repeatable client journey—so growth feels planned, not accidental.

Guided by Nikki—designer, strategist, and former corporate marketer who built a fully booked studio in months—you’ll move from “freelancer doing everything” to studio owner with a plan. The Lab blends weekly workshops, implementation sprints, and peer accountability so you actually ship assets: messaging, offers, pricing models, sales scripts, process docs, and a simple marketing rhythm that fits your creative life.

If your studio has clients but your ops feel messy, or you’re ready to leave the 9–5 without gambling on guesswork, this program turns hard-won experience into clear steps you can execute week by week.

Why Should You Choose This Course?

Creative businesses don’t fail for lack of talent—they stall because positioning is fuzzy, pricing is shaky, and systems are missing. Banter Business Lab addresses those pressure points in a tight, focused sequence.

• Designer-specific strategy: Built by a designer for designers—examples, scripts, and templates speak your language (branding, web, packaging, content, and more).

• End-to-end clarity: From niche and voice to booking pipeline and delivery flow, you’ll craft a studio operating system that survives busy seasons.

• Marketing you’ll actually do: Simple, repeatable actions (not 40-platform marathons) that attract aligned clients and test new offers quickly.

• Pricing with confidence: Learn how to position value, structure packages, and quote without second-guessing—so you stop undercharging.

• Client experience that scales: Smooth, professional touchpoints—from inquiry to offboarding—so you deliver premium results without burning out.

• Small-group momentum: Learn in a cohort, pressure-test your ideas, and leave with assets shipped—not just notes.

Choose the Lab if you want strategy with implementation: fewer moving parts, cleaner systems, better clients.

What You’ll Learn

You’ll map and build the core pieces of a six-figure studio—one practical sprint at a time. Each week ends with deliverables you can publish or use immediately.

Week 1 — Brand Strategy & Positioning

• Own your lane: Clarify niche, ideal clients, and the problems you actually solve.

• Voice & point of view: Articulate what you believe about design and why it creates ROI.

• Message pillars: Build a content spine for your website, socials, and proposals.

• Deliverables: Positioning statement, bio & voice guide, homepage messaging outline.

Week 2 — Pricing and Services Strategy

• Service architecture: Turn scattered offers into a tiered, cohesive suite (flagship, fast-lane, retainers).

• Value-based pricing: Choose models (flat, phased, retainer, advisory) and set margins that respect your capacity.

• Scope clarity: Write scope tables, timelines, and boundaries that prevent scope creep.

• Deliverables: Service menu, price logic, proposal boilerplates, terms & conditions checklist.

Week 3 — Marketing & Offer Testing

• Client acquisition rhythm: Pick two primary channels and one relationship play—ditch the rest.

• Offer validation: Run light, low-risk tests (beta, VIP day, audit) to gather proof fast.

• Instagram deep dive: Convert posts into pipeline—hooks, carousels, CTAs, and story prompts.

• Deliverables: 30-day marketing calendar, two test offers, DM/outreach scripts, case-study outline.

Week 4 — Tech Stack & Client Journey

• Tool audit: Choose lean tools for inquiry, scheduling, proposals, contracts, invoicing, and files.

• Experience by design: Map every touchpoint: inquiry → discovery → proposal → kickoff → delivery → offboarding.

• Ops toolbox: Templates for questionnaires, milestones, approvals, and feedback loops.

• Deliverables: Client journey map, email templates, intake & feedback forms, folder/SOP structure.

Week 5 — Sales System & Getting Booked

• Discovery calls that convert: A simple call flow to diagnose needs, propose outcomes, and address objections.

• Booking pipeline: Track leads, follow-ups, and next steps so nothing slips.

• Proposal to yes: Present value, set expectations, and close with confidence.

• Deliverables: Sales call script, proposal deck, pipeline tracker, follow-up cadences.

Week 6 — Future Growth & Scaling

• Metrics that matter: Capacity, close rate, average project value, cycle time, and utilization.

• Scale paths: Raise rates, add retainers, productize, hire specialists, or partner.

• Owner habits: Weekly CEO review, creation blocks, and boundary systems that keep you booked, not burnt.

• Deliverables: 90-day studio plan, pricing review cadence, role roadmap (what to outsource next).

Supporting Assets You’ll Build Along the Way

• Foundations: Positioning doc, voice & values guide, portfolio angle map.

• Growth kit: Marketing calendar, repeatable content prompts, DM/email scripts, collaboration wishlist.

• Sales kit: Discovery form, call notes template, proposal deck, decision-maker FAQ.

• Ops kit: Client portal checklist, timeline templates, revision policy, offboarding pack (feedback + referral + testimonial prompts).

What Changes When You Implement

• You stop quoting from fear and start pricing from value.

• Your calendar reflects creation time, not constant context switching.

• Clients experience a premium, predictable process—referrals rise.

• Your pipeline becomes visible and manageable—so you can plan revenue.

Who Should Take This Course?

Banter Business Lab is designed for designers who want to lead a business, not survive as a freelancer.

• New full-timers or near-leavers: You’re prepping to exit the 9–5 (or just did) and want a plan that pays.

• Booked-but-messy studios: You have demand, but delivery and back-office systems are duct-taped.

• Underpriced pros: You know your work delivers outcomes, but your rates and proposals don’t show it—yet.

• Offer explorers: You’re ready to test VIP days, audits, retainers, or advisory and need a smart validation path.

• Leaders in the making: You want owner habits, data-driven decisions, and a business that fits your life.

If you’re a creative who’s tired of the chaos and ready to operate like a confident studio CEO, this program is your next move.

Conclusion

A six-figure studio isn’t a mystery—it’s the product of clean positioning, intentional pricing, a simple marketing rhythm, a steady sales system, and a client journey that feels premium. Banter Business Lab packages those pieces into six focused weeks so you can stop improvising and start compounding. With a designer-led playbook, a tight cohort, and assets you’ll actually use, you’ll leave the Lab with a studio that’s clearer, stronger, and built to last.

Build your next 90 days with intention, fill your pipeline with the right clients, and lead your studio with the confidence of a true CEO—join the Lab and start mapping your six-figure plan now.