Automation Sales Unlocked by Maria Wendt

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Overview this course

Automation isn’t about replacing the human touch—it’s about scaling it thoughtfully. Automation Sales Unlocked by Maria Wendt is a step-by-step program that shows you how to turn chat automation (e.g., Manychat®) into a clean, ethical revenue engine for your business 🤖. Instead of patching together random hacks, you’ll implement a clear funnel—tested in the real world—that captures attention, qualifies interest, nurtures trust, and converts conversations into customers.

Across four focused weeks, you’ll build intelligent automations that recognize where people are in the buying journey and respond appropriately. You’ll plug in proven, light-weight templates for lead capture and follow-up, then layer on advanced logic for segmentation, offers, cart recovery, and post-purchase upsells. Best of all, the instructions are written like a tutorial—so even if tech makes you nervous, you can implement confidently and quickly ✨.

Whether you sell digital products, coaching, services, or e-commerce, the goal is the same: a consistent, authentic sales flow that runs daily—without getting spammy or breaking platform rules.

Why should you choose this course?

• A complete, battle-tested funnel. You’ll get the exact flow Maria has refined for months (triggers, prompts, follow-ups, and handoff points) so you can implement in days, not months.

• Beginner-friendly, advanced-capable. The first half walks you through the foundations; the second half unlocks advanced tactics like multi-branch logic, stage-aware messaging, and ad integrations for scale.

• Authenticity, not spam. Learn copy and cadence that feel human—plus ethical guardrails, consent practices, and send-frequency rules that protect your brand.

• Templates that actually move the needle. Plug-and-play prompts and opt-in assets to generate conversations on day one, then adapt them to your voice.

• Journey-aware automation. Teach your bot to recognize awareness, consideration, and decision stages—then route people to the next best step (resource, case study, offer, or human).

• Optional ad playbook. If you’re “uber advanced,” you’ll see how to send qualified traffic into your flows with simple, measurable campaigns—ads are optional, not required 📈.

• Metrics you can manage. Track the few KPIs that matter (opt-in rate, engaged reply rate, booking rate, checkout conversion, 7-day revenue) so iteration is data-driven, not guesswork.

What You’ll Learn

You’ll graduate with a functioning, compliant automation stack that sells steadily—and feels like you.

1) Foundations that scale

• Core architecture: Triggers (comment, keyword, DM), lead magnets, confirmation steps, and fallback routes.

• Voice & tone: Write short, human messages that invite replies and reduce friction.

• “Human-in-the-loop” rules: When to escalate to you or your team, and how to capture context so handoffs are seamless 💡.

2) Journey mapping & segmentation

• Identify stages (cold → warm → hot) with simple tags and conditions: link clicks, resource consumption, quiz results, micro-commitments.

• Build stage-aware prompts (e.g., “curious learner” vs. “ready to book”) so people feel seen—not sold.

• Create “next best action” menus that route to education, social proof, or an offer instead of one-size-fits-all pitches.

3) Conversational design that converts

• The 5-message micro-sequence: Hook → Value → Clarify → Offer → Soft Exit.

• Use quick replies and buttons to reduce typing and improve response rate.

• Tidy logic with if/then forks and timeouts to keep flows clean and maintainable.

4) Lead generation engines (templates included)

• Comment growth tools: Prompt, keyword, and delivery message that comply with platform rules.

• Lead magnets that travel: Cheatsheets, calculators, and mini-trainings with tag-based follow-ups.

• Event triggers: DM keywords from Reels/Shorts, story mentions, live stream prompts, and QR codes at in-person events.

5) Nurture sequences that build trust

• Teach your automation to “remember” interests and resurface relevant content.

• Bridge to long-form assets (webinars, podcasts, case studies) with value-first intros.

• Social proof the right way: place reviews after value and before CTAs—not as a wall of bragging.

6) Conversion flows & checkout logic

• Qualification mini-quiz → route to best-fit offer (core, downsell, or book a call).

• Deadline-aware reminders: last-chance nudges that are honest, timestamped, and minimal.

• Cart recovery: Gentle follow-ups for dropped checkouts that ask what went wrong and offer help—not heavy discounts by default.

7) Post-purchase & expansion

• Welcome, onboarding, and “first win” sequences that reduce refunds and boost retention.

• Cross-sell/upsell prompts triggered by usage and milestones, not guesswork.

• Review requests framed around outcomes (what changed?) instead of “leave us five stars.”

8) Compliance & customer respect (non-negotiable)

• Consent management: Double opt-ins where required, clear unsubscribe language, quiet hours.

• Align with platform policies (e.g., messaging windows) and regional rules (e.g., CAN-SPAM/GDPR equivalents).

• Data minimization: collect only what you need; store it securely; document your process 🛡️.

9) Analytics that matter

• Top-of-funnel: View-to-comment %, opt-in %, lead magnet delivery rate.

• Mid-funnel: Engaged reply rate, content completion, score by interest tags.

• Bottom-funnel: Booking rate, checkout conversion, AOV, 7-day and 30-day revenue.

• Build a one-page dashboard and review weekly—optimize messages with the lowest impact-per-send cost.

10) 24-Hour Quick-Start Sprint

• Hour 1–2: Install a comment-trigger template + a simple lead magnet delivery flow.

• Hour 3–4: Write a 5-message nurture micro-sequence, add a soft CTA (book or buy).

• Hour 5–6: Post a short social prompt that invites a keyword/emoji DM to enter the flow.

• Hour 7–8: Add cart-recovery and a human handoff rule.

• Hour 9–10: Test on a dummy account; fix friction.

• Hour 11–12: Go live; monitor replies; tag common questions for a future FAQ branch 🚀.
  (Ads optional. If you run them, route traffic to your top-performing entry trigger and cap budget for clean testing.)

11) Advanced tactics for scale

• Branching by behavior: Different follow-ups for link clickers vs. non-clickers; “snooze” options to reduce unsubscribes.

• Offer ladders: Starter → Core → Premium with routing by problem severity or budget.

• CRM & calendar integrations: Pass tags/notes to your pipeline; auto-create deals; attach transcripts to bookings.

• Audience building for ads: Sync engaged segments to seed high-quality lookalikes (again—ads are optional).

• A/B testing: Headlines, first prompts, versus two nurture angles; stop tests early with clear thresholds to avoid false wins.

Who Should Take This Course?

• Beginners who want a friendly, copy-and-paste path to a functioning automation that doesn’t feel robotic.

• Coaches, consultants, and course creators ready to productize discovery, follow-up, and booking without losing authenticity.

• Service providers & agencies who need stage-aware automations to pre-qualify leads and cut no-show rates.

• E-commerce brands seeking clean list growth, warm product education, and smart post-purchase flows.

• Advanced marketers who want a tested funnel plus ad integration options for predictable scaling.

Note: This program is educational. Always follow platform policies and regional regulations, and keep your messaging human, helpful, and permission-based.

Conclusion

Consistent sales come from consistent systems. Automation Sales Unlocked gives you more than a toolkit—it gives you a playbook to attract leads, nurture with value, and convert with integrity. You’ll build an automation that recognizes buyer stages, respects consent, and routes people to the next best step—whether that’s a resource, a conversation, or a checkout. The result is more qualified conversations, cleaner pipelines, and revenue you can forecast with confidence 🌱.

You don’t have to be “techy.” You do need a clear process, a few high-leverage templates, and steady iteration based on the right metrics. That’s exactly what this course delivers—so your best messages reach the right people at the right moment, every day.

Ready to launch your first stage-aware automation? Open the template library, publish your entry trigger, and watch the first qualified conversations roll in—then iterate weekly for steady, compounding results.