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A modern executive coach needs more than motivational sound bites. You need a repeatable coaching methodology, sharp interpersonal tools, and a practical plan to win clients and deliver measurable outcomes across teams and industries. Executive Coaching 100 by Robbins Madanes Training is engineered precisely for that. It blends Strategic Intervention principles with hands-on practice and a clear marketing game plan—so you can lead powerful conversations with senior leaders and high performers while building a credible, visible coaching brand.
Overview this course
This program reframes executive coaching as a broader discipline than “coaching CEOs.” It equips you to partner with founders, directors, emerging leaders, and critical talent across functions. Over a sequence of live, two-hour weekly sessions—recorded for replay—you develop competency in relationship building, diagnostic questioning, presence, and performance planning. You will also learn how to package and deliver both individual and group coaching, facilitate short training sessions for management cohorts, and measure progress with accountability structures leaders respect.
The curriculum is intentionally pragmatic. You’ll work through real scenarios in live practice, observe coaching demonstrations, and refine your approach using a structured feedback loop. By the end, you’ll be able to translate leadership theory into targeted micro-interventions that shift behavior quickly and sustainably—on the phone, on Zoom, or in the boardroom.
Why should you choose this course?
Leaders do not have patience for vague platitudes. They want precision and impact. This program stands out because it gives you:
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A complete coaching architecture. From first contact to contracting, from discovery to delivery, you learn the end-to-end flow of a professional executive coaching engagement.
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Live practice that mirrors reality. Weekly role-plays and case studies simulate complex situations—conflict between peers, succession pressure, change resistance—so you can test language, pacing, and presence safely.
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A credible presence playbook. Communication, body language, and metaphor are taught as tools for influence, not theatrics—helping you show up with authority and warmth.
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Integrative psychology for business contexts. The Six Human Needs model is adapted to executive scenarios (e.g., certainty vs. variety during transformation, significance vs. connection in team culture) so your coaching hits the real tension points leaders feel.
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Measured progress and accountability. You’ll learn to design goals, milestones, and feedback rhythms that align with how organizations track performance—making your work visible and valued.
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Marketing clarity. A dedicated Executive Coach Marketing Gameplan helps you position your services, articulate outcomes, and establish a personal brand that attracts the right clients.
What You’ll Learn
The program’s ten core modules build from fundamental coaching skills to leadership models and business development. Each module integrates practice, templates, and field-tested prompts you can use with clients immediately.
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Module 1 – Introduction to Executive Coaching
Define scope, ethics, and outcomes. Learn when to coach, when to consult, and how to set expectations with sponsors (e.g., HR or the line manager) while protecting client confidentiality. -
Module 2 – Relationship Building
Master rapport that goes beyond “being friendly.” Use alignment questions to understand strategic priorities, interpersonal dynamics, and unseen constraints. Learn how to reset a misaligned engagement respectfully. -
Module 3 – Establishing Credibility & Presence
Shape your executive presence: stance, tone, brevity, and the discipline of clear requests. Practice concise openings (“agenda–outcome–value”) that earn attention in high-stakes meetings. -
Module 4 – Questioning Skills
Replace generic prompts with precision. Develop tiered questioning (surface → pattern → principle) to expose assumptions, decision criteria, and levers that unlock movement. -
Module 5 – Six Human Needs in Executive Coaching
Apply a practical human-needs lens to leadership problems: stability in volatile markets, growth for plateaued performers, contribution to combat siloed behavior. Translate insights into next-step experiments. -
Module 6 – Metaphors & Body Language
Use metaphor deliberately to reframe stuck narratives (e.g., “from firefighter to architect”). Read and respond to nonverbal cues; calibrate energy and pace to de-escalate or mobilize a room. -
Module 7 – Planning & Goal Setting
Co-create 90-day plans that ladder up to business objectives. Convert abstract development goals into observable behaviors, leading indicators, and stakeholder check-ins. -
Module 8 – Progress & Accountability
Build lightweight tracking: session summaries, commitments, and “proof of progress” artifacts. Introduce peer or sponsor checkpoints that reinforce momentum without micromanagement. -
Module 9 – Leadership Models for Developing Executives
Compare practical models—situational leadership, strengths-based development, change curves—and map each to interventions you can deploy in coaching, team sessions, or quick trainings. -
Module 10 – Marketing for Executive Coaches
Clarify your positioning (who you help, what changes, how you measure it). Design packages for individuals and teams, set pricing logic, and create visibility assets (credibility bio, case snapshots, talk outlines).
Live Experience & Practice
Each week, you’ll join a two-hour live training led by Keith, with recordings available on demand. Expect:
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Demonstrations of real executive coaching sessions.
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Case-study role-plays to pressure-test your skills.
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Technique drills (e.g., framing a sensitive conversation in 60 seconds).
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Q&A segments focused on sticky scenarios.
Packaging Your Services
The program walks you through building:
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Individual executive packages (e.g., 6–12 sessions + stakeholder alignment).
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Group coaching for leadership cohorts with targeted themes (decision-making, feedback culture, change readiness).
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Short training sessions you can deliver to management teams as a credibility accelerant and top-of-funnel offer.
Tools You’ll Take Into Sessions Immediately
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Conversation maps for discovery and contracting.
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Question banks for influence, conflict, and career inflection points.
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A 90-day development plan template with business-aligned metrics.
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Debrief worksheets for sponsor check-ins that preserve trust and confidentiality.
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A one-page marketing game plan (positioning, messaging, next three visibility steps).
Typical Outcomes for Graduates
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Lead crisp, high-impact sessions that executives value and recommend.
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Translate leadership theory into decisions, behaviors, and results.
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Build a small portfolio of clients through referrals and targeted outreach—not random content grinding.
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Confidently price, package, and renew engagements based on value delivered.
Who Should Take This Course?
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Aspiring executive coaches who want a structured path from general coaching skills to boardroom-level impact.
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Practicing life or career coaches ready to expand into leadership and organizational work.
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HR business partners and L&D professionals seeking stronger coaching tools for internal clients and high-potentials.
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Consultants and facilitators who want to add 1:1 or group coaching to their service mix.
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Senior leaders and managers who want formal coaching skills to develop their teams and influence cross-functional initiatives.
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Independent professionals building a credible executive-coaching brand with clear offerings and a repeatable business development plan.
If you’re committed to growing both your craft and your commercial footing, this program offers the structure, practice, and positioning to do it.
Conclusion
Executive coaching earns its seat at the table when it changes what leaders do—how they decide, communicate, and execute under pressure. Executive Coaching 100 by Robbins Madanes Training gives you the tools to make those changes happen: a rigorous skill set, a repertoire of leadership models you can apply on the fly, and a marketing plan that makes your value visible to decision-makers. Learn live, practice often, package your services professionally—and step into conversations where your coaching moves the needle for people and the business.
Enroll now and start running higher-impact sessions that leaders remember, implement, and recommend.


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