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Overview this course
Master Phone Training by Andy Elliott is an intensive, practice-first program designed to make you unshakable on every sales call. If your results live or die by what happens on the phone—setting appointments, qualifying prospects, overcoming objections, and closing—this course gives you the exact frameworks, scripts, and live-call mechanics to perform with confidence and consistency.
Andy Elliott built his reputation in the most demanding phone environment there is: the competitive automotive space. From record-setting personal production to leading teams and building one of the world’s fastest-growing auto sales training organizations, he has distilled what works into a repeatable system: how to open calls with authority, interrupt unhelpful patterns, keep control without being pushy, and convert conversations into calendar commitments or first-call closes. The promise is simple: turn the phone into your highest-ROI sales channel, even if you’ve struggled with cold calling, gatekeepers, or “I’m not interested” responses.
You won’t learn theory in a vacuum. Every module is built around actionable call flows and tested word tracks that you can tailor to your market—automotive, real estate, home services, SaaS, high-ticket coaching, and more. You’ll hear how to set an appointment with clarity, how to neutralize smoke screens before they become stalls, and how to communicate value without sounding scripted. The course is designed to be implemented immediately, with measurable milestones you can track week to week.
Why should you choose this course?
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Results-first, not fluff. The curriculum focuses on the moments that matter: opening lines that earn attention, pattern interrupts that reset the frame, objection handling that advances the sale, and closing language that feels natural—yet decisive.
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Built by a practitioner. Andy’s methods were forged on real sales floors and refined through training high-performance teams. You get the nuances—tone, cadence, timing—that most courses skip.
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Repeatable scripts with flexible delivery. You’ll learn the top cold call scripts that consistently set new appointments, plus variations you can adapt to vertical, persona, or offer type.
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Control without pressure. Master how to be “ten steps ahead” by structuring the call so the next step is the obvious step—without triggering resistance.
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From appointment to sale. Setting meetings is essential; closing is the goal. The course teaches how to progress from discovery to commitment, including first-call close scenarios when fit and urgency align.
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Train once, use forever. The frameworks are durable. As offers, markets, and objections change, you will still rely on the same principles to navigate calls with clarity.
What You’ll Learn
1) The High-Performance Phone Framework
Build a call from the ground up so you control the structure while your prospect feels respected and understood.
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Pre-call prep: clarifying target persona, intent, and outcome.
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The five-phase call arc: Open → Pattern Interrupt → Discovery → Value Lock → Commitment.
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Voice, pace, and pause: sound confident, not canned.
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How to read micro-signals (silence length, tone shifts, word choice) to identify the real constraint.
2) Pattern Interrupts That Win Attention
Prospects come to calls with defenses up. You’ll learn concise, ethical pattern interrupts that transform a reflexive “not interested” into a real conversation.
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When to interrupt, and when to flow.
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Resetting the frame without sounding aggressive.
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Three universal interrupts you can use across industries.
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Moving from interrupt to insight: bridging lines that invite a “tell me more.”
3) Objection Handling Mastery
Every objection hides a concern (risk, time, relevance, trust). You’ll get a structure to surface and solve it—without arm-wrestling.
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The LACE method (Listen, Acknowledge, Clarify, Elevate) to disarm resistance.
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Differentiating smoke screens from true blockers—and responding appropriately.
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Handling the big five: price, timing, “send me info,” “I’m good,” and “I need to think.”
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Turning objections into agreements that progress the call.
4) Appointment Setting That Sticks
Your calendar is your scoreboard. Learn how to secure high-show appointments that move the deal forward.
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Micro-commitments that make “yes” easy and no-shows rare.
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Two-slot close method (give controlled choices, not endless options).
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Calendar language that emphasizes value, logistics, and mutual preparation.
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Confirmation and follow-up templates that reinforce commitment without chasing.
5) The Top Cold Call Scripts (and How to Make Them Your Own)
Scripts are starting lines, not finish lines. You’ll master the core frameworks—then fit them to your voice.
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Five proven openers that consistently lead to appointments.
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Discovery questions that expose the real need quickly.
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Transition phrases for momentum: from problem → impact → solution preview.
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Personalizing scripts by industry without breaking the structure.
6) Being Ten Steps Ahead—Call Control Without Pressure
Control isn’t about talking more; it’s about guiding the path.
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Sequencing questions to lead, not follow.
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Priming future steps early, so each “yes” feels natural.
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How to avoid “pitch slaps” and keep curiosity high.
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Creating urgency ethically—anchored in the prospect’s stated outcomes.
7) First-Call Close Scenarios
Sometimes the best time to close is right now. Learn when and how to do it.
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Identifying close-ready signals (need clarity, authority, timing, trust).
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Bridging from value to decision with quiet confidence.
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Closing phrases that feel collaborative rather than confrontational.
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Handling post-close wobbles and securing next actions.
8) Metrics, Review, and Continuous Improvement
Top performers don’t just dial; they diagnose.
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Tracking contact rate, set rate, show rate, conversion, and cycle time.
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Building a short daily scoreboard and a weekly call review ritual.
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How to record and self-critique calls: what to listen for and how to correct it.
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Turning feedback into new micro-goals for the very next day.
9) Mindset and Discipline
Consistency multiplies skill.
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Pre-call routine to build focus and emotional neutrality.
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Reset protocols after a bad call to protect momentum.
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Habit loops that turn new language patterns into automatic responses.
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Protecting energy: block time, batch tasks, and end with a win.
10) Industry Adaptations (Auto, Real Estate, Home Services, SaaS, High Ticket)
The principles stay; the language flexes.
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Adjusting discovery to contract length, ticket size, or buying committee.
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Navigating gatekeepers respectfully without losing control.
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Compliance-conscious phrasing for regulated environments.
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Mapping scripts to inbound vs. outbound dynamics.
Who Should Take This Course?
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Sales reps and closers who rely on the phone to set appointments and close deals.
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SDRs/BDRs and inside sales teams who need repeatable cold-call frameworks and higher set rates.
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Automotive pros and dealership teams seeking to upgrade phone handling, appointment show rates, and same-day closes.
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Real estate agents and ISAs who want more listings and buyer consultations from outbound and follow-up calls.
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Home services and local businesses turning inquiries and cold lists into booked visits.
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SaaS and high-ticket salespeople who must qualify, create urgency, and advance multi-step sales cycles.
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Entrepreneurs and solo operators who want a low-cost, high-leverage way to scale pipeline fast.
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Sales leaders and trainers building a common language, a call library, and a coaching cadence for their teams.
If your day includes dialing, answering, or returning calls—and your income depends on what happens next—this program will give you the structure and skill to make the phone your competitive edge.
Conclusion
Phone mastery is a multiplier. With the right open, you earn attention; with the right questions, you uncover truth; with the right close, you convert opportunity into outcomes. Master Phone Training by Andy Elliott compresses years of trial and error into a clear, implementable system. You’ll learn to control the call without pressure, handle objections without friction, and set appointments that actually show—while developing the confidence to close when the moment is right.
Your market is busy. Your prospects are distracted. The distance between a missed connection and a booked appointment is a few precise words delivered with certainty. This course gives you those words, the frameworks behind them, and the discipline to execute every day until excellence is your new normal.
Enroll now and turn every phone call into measurable progress toward your best sales year yet.
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