Million Dollar Detailer by AMMO Training Academy

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If you are serious about turning your passion for detailing into a serious, wealth-building business, Million Dollar Detailer by AMMO Training Academy is designed for you. This comprehensive program delivers more than 41.2 GB of high-level training focused on business, marketing, and advanced detailing, all for an investment of $388.5.

Rather than simply teaching you how to clean a car better, this course shows you how to think and act like the CEO of a detailing company: understanding your numbers, positioning your brand, attracting the right clients, and creating a business that can support real financial independence.

Guided by Larry Kosilla, founder of AMMO NYC and one of the most respected names in the detailing world, you will learn the systems, mindsets, and methods behind a studio that serves some of the rarest and most valuable cars in the world.

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Overview This Course

Million Dollar Detailer by AMMO Training Academy is a structured, video-based training program that walks you through the three essential pillars of a profitable detailing business:

• Business management

• Marketing and branding

• Professional-level detailing practices

The course is organized into modules that are intentionally short, focused, and practical, so you can watch, implement, and revisit the material whenever you need. Instead of attending a one-time live event and forgetting most of what you learned, you gain permanent access to a detailed library of training you can reference as your business grows.

Inside the program you will:

• Learn how successful detailers structure and run their businesses

• Understand what really drives profit—and what quietly destroys it

• Discover how to attract loyal, high-value clients instead of discount seekers

• Refine your detailing skills in a way that supports premium pricing

• Build a business that can support your health, energy, and long-term goals

This course is not about chasing quick cash; it is about building an enduring, respected business in the detailing industry.

Why Should You Choose This Course?

Most training for detailers focuses almost entirely on technique: washing, polishing, coating. Those skills are important—but they are not enough to build a consistently profitable business.

Million Dollar Detailer stands out because it:

• Puts business first, not as an afterthought
  You are guided to see yourself as the strategic leader of your company, with clear responsibilities in pricing, planning, and decision-making.

• Is taught by a proven industry leader
  Larry Kosilla has built one of the most recognizable detailing brands in the United States, with a studio that attracts rare and high-value vehicles—and clients willing to wait months and pay premium prices.

• Shows you how to filter, not chase, customers
  Instead of trying to serve everyone, you learn how to identify and retain clients who value quality, respect your time, and support healthy margins.

• Combines real-world business, marketing, and detailing insights
  The program integrates financial literacy, communication, branding, and technical skills into one connected system.

• Helps you avoid years of trial and error
  Instead of figuring everything out alone, you can learn directly from someone who has already made the mistakes, refined the process, and achieved success at the highest level of the industry.

If your goal is not just to “stay busy” but to build a profitable, respected, and sustainable detailing business, this course offers a clear and actionable pathway.

What You’ll Learn

Inside Million Dollar Detailer by AMMO Training Academy, you will explore three major dimensions of a high-performing detailing business: Business, Marketing, and Detailing. Each area contains focused modules designed to build your competence step by step.

In the Business modules, you will learn how to:

• Recognize common blind spots that quietly erode profit

• Understand how passion for detailing can unintentionally harm business decisions

• Shift your identity from “technician” to Detail-CEO

• Calculate profit in a precise, repeatable way

• Work with a competent bookkeeper and know which metrics matter

• Develop pricing structures that reflect your value, costs, and positioning

• Seek appropriate professional support (e.g., legal advice, contracts) for protection and clarity

In the Marketing modules, you will learn how to:

• Use low-cost or no-cost marketing strategies to build visibility

• Communicate clearly and confidently with both new and existing clients

• Identify the most common factors that destroy profit in the detailing process

• Build a brand that clearly differentiates you from competitors

• Position your services as specialized, not commodities

• Apply strategic upselling in a way that serves the client and increases profitability

• Filter inquiries so you spend your time on the right jobs and the right people

In the Detailing modules, you will learn how to:

• Avoid the mistakes that damage finishes and cost you time and money

• Understand the chemistry behind cleaning and protection products

• Optimize your tool selection and workflow for efficiency and quality

• Protect your health with appropriate safety practices and routines

• Maintain physical readiness for the demands of high-end detailing work

• Apply advanced techniques in preservation and restoration with confidence

You also gain additional insights through behind-the-scenes footage, expert interviews, and legacy content from previous AMMO training series, giving you a broad, multi-layered education that goes far beyond a typical online course.

Core Benefits

By fully engaging with the Million Dollar Detailer program and applying its lessons, you can expect benefits that impact both your business performance and your quality of life.

Key benefits include:

• Clarity on your business model
  You will understand exactly what kind of detailing business you are building, who it serves, and how it creates value.

• Confidence in pricing and profitability
  Instead of guessing what to charge, you will know how to set prices that reflect your skills, cover your costs, and generate healthy margins.

• A stronger, more recognizable brand
  With clear positioning and consistent messaging, you become the obvious choice for clients who care about quality and are willing to invest in it.

• Better clients and fewer draining jobs
  By filtering customers and setting clear boundaries, you can focus on work that is profitable, satisfying, and aligned with your standards.

• Improved technical skill with a business focus
  Your detailing techniques are refined not just for perfectionism, but for professional, repeatable, profitable work.

• Reduced stress and overwhelm
  When you understand your numbers, workflows, and priorities, daily decisions become easier and less emotionally draining.

• A path toward financial independence
  Instead of simply working harder, you are designing a business capable of supporting long-term wealth, flexibility, and independence.

Who Should Take This Course?

Million Dollar Detailer by AMMO Training Academy is ideal for motivated professionals who want more than occasional detailing jobs or short-term income. This course is especially suited to:

• Detailers who want to turn their passion into a serious business
  You already love working on cars, but you recognize that passion alone does not guarantee profit.

• Shop owners and mobile detailers seeking higher margins and better clients
  You are tired of competing on price and want to reposition your services in a premium segment of the market.

• Experienced technicians who feel stuck financially
  You may be fully booked, but your income, stress levels, or workload are unsustainable. You need a new approach.

• Entrepreneurs entering the detailing industry
  You want to skip the years of guesswork and start with a solid foundation in both business and craft.

• International detailers who want to learn from a globally recognized leader
  You are looking for strategies and standards that are respected worldwide and can be adapted to your local market.

If you see yourself not just as a worker, but as the leader of a detailing enterprise, this program is built for you.

Conclusion

Building a detailing business that truly supports financial independence requires far more than technical skill. It demands a clear understanding of profit, strategic branding, effective communication, and disciplined execution—on top of excellent detailing work.

Million Dollar Detailer by AMMO Training Academy brings these elements together in one comprehensive program, giving you more than 41.2 GB of focused training and behind-the-scenes insight from one of the most influential figures in the detailing world. For $388.5, you gain access to the knowledge, frameworks, and examples that Larry Kosilla wishes he had at the start of his own journey.

If your ambition is to build a profitable, respected detailing business—one that generates wealth rather than just wages—this course offers a structured, realistic path forward. You will learn how to:

• Think and act like the CEO of your detailing company

• Design a brand that attracts loyal, high-value clients

• Protect your margins, time, and health

• Use your detailing skills as the foundation for a genuinely scalable business

When you are ready to stop guessing and start operating with the mindset and methods of a million-dollar detailer, this program is your next step.

Start building the detailing business you truly want—enroll in Million Dollar Detailer by AMMO Training Academy and begin transforming your passion for detailing into a powerful, profitable enterprise.