Signature Menus That Sell by Heather Terveen

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Overview of Signature Menus That Sell

In aesthetics, your service list is often your first—and most persuasive—sales conversation. Signature Menus That Sell by Heather Terveen shows female med spa owners how to transform a generic list of services into a signature portfolio of comprehensive packages patients actually want to buy. Instead of relying on more tech, complicated funnels, or constant discounts, you’ll learn to position premium, outcome-focused solutions from the start—so qualified patients commit to a clear plan, stay engaged, and refer enthusiastically.

This isn’t a theory course about “branding.” It’s a practical system for reshaping what you sell, how you present it, and how you guide the consultation. You’ll architect premium packages (often in the $3,000–$10,000 range), price them with confidence, and learn a patient-centric sales flow that upgrades average visit value while improving patient experience.

Built on Heather’s background in communications, sales, and aesthetics, the program blends messaging strategy with ethical, step-by-step consult structure. The result is a menu that feels premium and purposeful—not piecemeal—and a business that becomes the obvious choice in your market.

Why Should You Choose This Course?

Most med spas struggle not because results are poor, but because their menu makes great work look ordinary. This program solves that by packaging outcomes, clarifying value, and giving your team a simple way to present comprehensive solutions confidently.

• Competition-proof positioning: Replace commodity lists with branded, differentiated packages that are hard to price-shop.

• Premium patient magnet: Speak to discerning buyers who are willing to travel and invest when they see a clear, cohesive plan.

• No extra headcount or funnels: Rebuild offers using your existing expertise and tools; focus on presentation, packaging, and guidance.

• Consults that feel natural: Use the CARES approach to hold genuine, structured conversations that lead to aligned yeses—no gimmicks.

• Pricing you can stand behind: A signature pricing matrix helps you stop discount habits and price according to transformation.

• Loyalty by design: Implement simple retention rhythms (think “Patient 365”) so one great experience becomes a long-term relationship.

• Built by a practitioner-marketer: Heather’s communications expertise meets real med spa operations—clear language, clean process, measurable uplift.

If you’re already good at what you do, this is how you make your excellence obvious—and more valuable.

What You’ll Learn

You’ll move from a disparate catalog to a cohesive ecosystem of signature solutions backed by a patient-first consult flow. Each component includes step-by-step walkthroughs, templates, and examples so you can implement quickly.

CBS Menu Framework: Architect Your Signature Offer Suite
Design a branded suite of premium packages that align with patient goals, seasons, and care pathways.

• Package strategy: Consolidate services into outcome-based bundles (clarity over complexity).

• Naming & narrative: Create memorable names and a short “why it works” story for each package.

• Menu architecture: Present tiers, add-ons, and timelines so decisions feel simple, not overwhelming.

• Clinical cohesion: Ensure components logically reinforce one another to support adherence and results.

• Operational fit: Map delivery steps, time blocks, and team roles so the offer is profitable in practice.

The Pricing Sweet Spot: Confident, Value-Aligned Pricing
Use Heather’s pricing matrix to align perceived value, patient commitment, and profit—without relying on coupons.

• Anchoring & ladders: Set smart reference points and sensible step-ups between tiers.

• Profit clarity: Calculate margins with time and consumables in mind so “busy” equals “profitable.”

• Discount detox: Replace ad-hoc promotions with purposeful value adds and limited, strategic incentives.

• Clarity copy: Explain price by tying it to outcomes, milestones, and inclusions—not line-item jargon.

CARES Selling System: A Patient-Centric Consultation Flow
Turn consults into collaborative planning sessions that feel supportive, not salesy.

• Discovery with dignity: Surface goals, constraints, and timelines with structured questions.

• Education that empowers: Explain options in plain language; use visuals and simple comparisons.

• Recommendation logic: Present a single “best fit” package plus a thoughtful alternative.

• Expectation setting: Outline milestones, touchpoints, and review moments so patients know what success looks like.

• Enrollment with ease: Agree on the plan, confirm next steps, and schedule proactively—no pressure scripts.

The Authority Funnel: Become the Obvious Choice
Attract pre-qualified inquiries by establishing topical authority around your signature packages.

• Message pillars: Publish focused content that reinforces your differentiated approach.

• Social proof: Collect and present compliant before/afters, reviews, and case narratives that map to your packages.

• Path to consult: Create a friction-light journey from first touch to booked evaluation.

• Local leadership: Elevate your practice as the destination for your specialty, not one more option in a price grid.

Retention & Referral: Patient 365 in Action
Extend the experience beyond the initial plan so loyalty compounds.

• Progress rituals: Quick check-ins, milestone photos, and education touchpoints that feel caring, not spammy.

• Re-ups & boosters: Offer sensible follow-on care paths connected to the original transformation.

• Advocacy moments: Make it easy and natural for satisfied patients to share and refer.

Bonuses That Accelerate Implementation

• Menu Description Bank: Plug-and-play language for signature items (edit to fit your brand voice).

• Signature Programs That Sell: Adapt the framework to weight loss, HRT, or functional medicine offerings.

• Two Live Menu Design Workshop Replays: Watch real feedback sessions to sharpen your own packages and messaging.

By the end of the program, you’ll be able to:

• Rebuild your menu into a premium, branded offer suite that elevates perceived value.

• Present transformation-first packages with clear timelines and expectations.

• Price confidently using a repeatable matrix, not guesswork or perpetual discounts.

• Lead patient-centric consults that convert without pressure.

• Increase average visit value by focusing on comprehensive solutions, not one-offs.

• Implement simple retention rhythms that turn happy patients into long-term “lifers.”

• Communicate your difference clearly so price-shopping fades and fit becomes the filter.

Who Should Take This Course?

This program is tailored for female med spa owners who are ready to make a strategic leap from “busy” to premium and purposeful.

• You’re already booked or staying busy—but want quality over quantity while multiplying revenue per visit.

• You’re tired of being compared on price and want signature offers that make your value obvious.

• You have an extensive list of services and products and want them to flow into clear patient journeys.

• You’re done with nickel-and-dimers; you want aligned patients who commit to plans and follow through.

• You want your brand to be the go-to in your specialty—not another interchangeable provider.

• You prefer ethical, patient-first sales that feel like care, not pressure.

• You’re ready to empower your team with a shared language and structure for consistent consults.

Helpful foundations (not mandatory):

• A basic booking system and a way to track patient progress.

• Willingness to adjust scheduling and roles to match your new packages.

• A collaborative mindset—this is about team adoption as much as owner clarity.

Conclusion

The fastest way to elevate your practice isn’t a new platform or a complicated funnel—it’s redefining what you sell and how you present it. Signature Menus That Sell gives you the frameworks, words, and workflows to package comprehensive solutions, price them with confidence, and guide consults that feel respectful and rewarding for patients and team alike.

When your menu is signature—not generic—everything works better: your positioning, your average visit value, your schedule efficiency, and your patient loyalty. You become known for results, not for running the latest promotion. And because your offers are cohesive, your team can deliver at a high level without burnout or confusion.

If you’re ready to step into a premium category and become the practice patients are willing to drive for, this is your playbook. It’s practical, ethical, and built to implement—so your expertise can do what it does best: deliver wow-level outcomes that people can see, feel, and talk about.

Start building your signature menu today—and make your practice the easy yes for premium patients in your market.