T-Shirt Mastermind by Rich K

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Overview this course

The t-shirt space is crowded—but it’s also wide open for creators who combine strong ideas with smart systems. T-Shirt Mastermind by Rich K distills nearly two decades of design, branding, and apparel experience into a practical path you can execute—whether you’re launching your first Etsy shop, leveling up a Shopify brand, or adding apparel as a new revenue stream. You’re learning from Rich Khun (Hustle Ninjas), a designer turned apparel operator who’s helped 100,000+ founders through no-fluff tutorials and real-world case studies. 💡

Instead of getting lost in YouTube rabbit holes, you’ll move through a clean sequence: validate concepts fast, build a recognizable micro-brand, produce confidently (POD, DTF/DTG, or screen print), and sell across channels with listings that actually convert. The goal isn’t to chase fads; it’s to create repeatable workflows for ideation, production, and marketing—so every new design ships faster, costs less, and sells better.

You’ll also learn how to avoid the mistakes that slow most beginners: overcomplicating artwork, guessing at niches, pricing without margins, or ignoring simple legal/IP checks. The result is a tighter, calmer business that lets your creativity shine. A few thoughtful moves, repeated consistently, can compound into a portfolio of designs that pay you long after launch. 🚀

Why should you choose this course?

• Operator-level guidance. Rich started in 2004 as a working designer and spent the last eight years mastering apparel production and sales. You’re getting battle-tested systems—not theory.

• Designed for execution. Each module ends with a checklist or template so you can move immediately from learning to doing (mockups, listings, pricing sheets, production SOPs).

• Platform-agnostic playbook. Apply the same strategy to Etsy, Shopify, Amazon Merch on Demand, or marketplaces like Redbubble/Teespring—without rebuilding from scratch.

• Creative + commercial balance. Learn how to design for taste and traction: message clarity, print constraints, fabric reality, and buyer psychology.

• Future-proof habits. Market cycles change; fundamentals don’t. Niching, proof-driven branding, margin math, and reliable fulfillment keep you in the game long term.

• Community-minded teaching. Hustle Ninjas exists to demystify apparel. Expect straight talk, simple wins, and realistic expectations—no hype. 🙂

What You’ll Learn

1) Foundations: build a brand that earns trust

• Positioning & niche selection: go beyond “everyone who likes funny shirts.” Define problem/identity niches (dog groomers, linemen, ICU nurses, disc golfers) and map seasonal spikes (weddings, back-to-school, holidays).

• Brand voice & visuals: a one-page brand system—logo variants, two-font stack, a lean color palette, and thumbnail guidelines so your storefront feels cohesive.

• Offer architecture: collections, bundles, and “anchor” designs that increase average order value without cluttering your catalog.

2) Design that prints beautifully (and sells)

• Concept to thumbnail: fast ideation via wordlists and “joke algebra” (setup + twist + subject). Reduce ideas to a 3-inch thumbnail first to check readability.

• Print-aware artwork: vector vs. high-res raster, halftones, stroke weights, contrast on dark/athletic heather blanks, and avoiding tiny details that fall off on cotton.

• Typography mastery: pairing, hierarchy, and letterfit. Create depth with inline/outline, shadow stacks, and distress that doesn’t turn to mush on DTG.

• Mockups that convert: lifestyle vs. flat lays, skin-tone and body-type diversity, lighting consistency, and how many images per listing you actually need.

3) Production: choose the right path for your stage

• Print on demand (POD): zero inventory, broad testing. Understand pros/cons (unit cost, fulfillment speed, color range) and the best POD partners for core blanks.

• DTF/DTG fundamentals: when to bring production in-house for margin and control; maintenance habits that prevent costly downtime; color management basics.

• Screen printing 101: when volume makes screens cheaper; underbase decisions; mesh counts; curing and wash testing to reduce returns.

• Blank selection: popular cuts (unisex, women’s relaxed, youth), best-selling blanks (fit, feel, shrinkage), and a size-run plan that matches your demand curve.

• Quality SOP: lint roll, pre-press, after-print inspection, polybag/size sticker standards, and simple returns workflow to protect reviews.

4) Pricing, margins, and cash flow

• Cost sheet setup: blank + print + packaging + fees + shipping = landed cost. Target contribution margin by channel (Etsy fees vs. Shopify + ads).

• Pricing ladders: base tee, premium blank upcharge, personalization fee, bundle discounts. Don’t race to the bottom—race to clarity and quality.

• Inventory math: if you stock, use a reorder point (lead time × daily sales + safety stock). If you POD, build a “print-on-demand+” strategy for winners (bring in-house, improve margin).

5) Channel strategies that fit your life

• Etsy for discovery: keyword research, titles that read like natural language, 10 photo slots used with intent, and “Attributes” that boost relevance.

• Shopify for control: theme hygiene, upsells, post-purchase offers, and a lightweight email/SMS stack for launches and reorders.

• Amazon Merch on Demand: tiering up, compliance guardrails, and design constraints so you stop failing content checks.

• Marketplaces vs. owned site: a split that reduces risk—use platforms for discovery and your site for LTV.

6) Listing SEO & conversion

• Keyword mapping: seed → variant → long-tail; avoid stuffing. Include occasion, audience, style, and garment details where it helps humans first.

• Thumbnails that win the click: bold text, strong focal point, high contrast on small screens. Test background colors strategically on search pages.

• Descriptions that sell: 3-part copy—promise → proof → particulars. Answer sizing, fabric, care, and turnaround in scannable bullets.

• Policies & FAQs: set clear expectations (processing windows, personalization rules, exchange policy). Transparency = fewer tickets and better reviews.

7) Marketing without burnout

• Content you can sustain: short behind-the-scenes clips, design timelapses, customer spotlights, and “style this tee” reels. Batch produce monthly.

• Creator partnerships: micro-influencers with real engagement; simple briefs; affiliate links; trackable offers.

• Email & SMS rhythms: announce drops, top-seller restocks, and seasonal gift guides. Keep it light, visual, and on-brand.

• UGC pipeline: request photos post-delivery, share responsibly with permission, and reward with surprise coupons. Your future thumbnails are inside your customer base. 📸

8) Legal, compliance, and brand safety

• IP basics: no unlicensed logos, phrases, or character likeness. Use public domain and original work; document your creation process.

• Licensing opportunities: local teams/causes, campus clubs, or artists—simple rev-share deals that legitimize popular concepts.

• Labeling & care: fiber content and country-of-origin tags where required; accurate care cards reduce returns and support five-star reviews.

9) Operations & customer experience

• Shipping stack: print labels in batch, right-sized mailers, and zone-based rates; measure delivered-in-hand times to tune promises.

• Customer support SOP: response templates (sizing, delivery issues, personalization changes), ticket triage, and a refund/redo decision tree.

• Reviews engine: automated requests with photo incentives; thoughtful replies to negatives. Social proof is a compounding asset.

10) Scaling with sanity

• Design portfolio strategy: 20/60/20 rule—core winners, steady testers, wildcards. Cull underperformers each quarter.

• Production capacity planning: crew scheduling, batch sizes, and daily output targets; when to add a press or outsource bursts.

• Data-driven iteration: track hero metrics—click-through rate on search, conversion rate per listing, refund rate, and contribution margin per design.

• Playbooks for Q4 & events: giftable bundles, earlier cutoffs, and backup fulfillment for surges. Build once; reuse yearly. 🧰

Who Should Take This Course?

• First-time sellers who want a clear, step-by-step path from idea to first sale without wasting cash on the wrong tools.

• Designers & creators ready to turn a portfolio into a product line—with production constraints and merchandising in mind.

• Side-hustlers & small shop owners looking to professionalize pricing, margins, and fulfillment.

• Etsy and Amazon sellers who need better thumbnails, keywords, and conversion to break out of “stuck” tiers.

• Screen printers & shop operators adding DTC or POD-hybrid channels and seeking reliable SOPs.

No advanced equipment required to start. If you can follow a checklist and care about your customer, you can build momentum here.

Conclusion

Great apparel brands don’t happen by accident—they’re engineered. T-Shirt Mastermind by Rich K gives you the blueprint: design with intent, produce with confidence, price with margin, and publish listings that earn clicks and conversions. You’ll stop guessing at niches, stop overworking designs, and stop leaving money on the table with weak photos or fuzzy policies. Instead, you’ll run a simple system that turns ideas into reliable revenue, one well-executed drop at a time.

Ready to turn your concept into a cart-worthy tee? Start with one niche, sketch three thumbnail ideas, and publish a single, search-optimized listing today—then iterate weekly until your catalog (and confidence) grows. You’ve got this. 🎯