Text Marketing 101 for Land Investors by Callan Faulkner

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Overview of Text Marketing 101 for Land Investors

Speed wins deals. In land investing, that means getting in front of motivated owners faster than competitors and moving each conversation forward with clarity. Text Marketing 101 for Land Investors by Callan Faulkner is a practical, step-by-step program that shows you exactly how to set up, run, and scale SMS outreach—ethically, efficiently, and profitably.

Instead of generic “SMS marketing tips,” this course is built around the real workflow land investors use: pull property owner lists, skip trace, launch targeted text campaigns, manage replies, qualify sellers, and convert to signed purchase agreements—all tracked in a lean CRM with automations that save hours.

Callan is both a land investor and the founder of REI Optimize, which means she teaches SMS through the lens of actual acquisitions, not theory. You’ll watch how to configure a purpose-built texting platform, write simple messages that get replies, keep deliverability high, handle objections, and route hot leads to the phone or to written offers—without drowning in tech.

The result: a repeatable system that helps you source more viable land deals with less spend than most direct mail, and far less time than cold calling or door-to-door outreach.

Why Should You Choose This Course?

Plenty of investors know texting is powerful—but stumble over the details. Numbers get flagged. Replies go unmanaged. Follow-ups slip. This course eliminates guesswork with a clear operating system.

• Built for land investing (not generic SMS): Every lesson maps to the land niche—rural, infill, and everything in between.

• Faster validation, lower cost: Texts land within seconds, cost pennies, and give immediate feedback on list quality and seller intent.

• From message to signed offer: You’ll learn when to text, when to call, and when to send a written offer—so momentum never stalls.

• Deliverability & risk awareness: Avoid common traps (negative keywords, spammy phrasing, litigator numbers) and keep campaigns compliant.

• Team-ready processes: Clear instructions for hiring and tracking an acquisitions VA so you can scale outreach without chaos.

• CRM that works in real life: Push responses into a simple, affordable CRM, tag leads by temperature, and automate follow-ups you’ll actually use.

• Learn by watching: The course includes live demos and walk-throughs—so you see each click, setting, and sequence in action.

If you’ve tried to “figure it out on your own” and felt the drag, this program gives you the working playbook—so you can execute with confidence this week, not someday.

What You’ll Learn

You’ll follow a clean progression from data to deals. Each stage includes tactics, templates, and time-saving automation ideas that prevent overwhelm.

Data Foundations: Lists & Skip Tracing

• Pull a clean owner list: Understand filters (geography, acreage, assessed value, vacancy signals, delinquency indicators) to increase response rate.

• Skip tracing that actually connects: Where to source accurate numbers, how to format your files, and how to keep match rates high.

• Quality checks: Quick ways to test a subset of data before you text at volume.

Platform Setup & Launch

• Configure a dedicated texting platform: Choose local area codes, rotate numbers, and set send limits to stay under carrier thresholds.

• Starter message templates: Short, conversational openers that avoid spam triggers and invite a simple yes/no response.

• Text spinners & variants: Automate light variation in phrasing to protect deliverability while sounding human.

• Drip automations: Build polite, scheduled follow-ups for non-responders that feel like reminders, not harassment.

Campaigns, Cadence & KPIs

• Daily caps & batch sizes: How many texts to send per day, per number, and per campaign to balance speed and safety.

• Response handling: Triage replies into categories (interested, not interested, wrong owner, do-not-contact, follow-up later) with sample scripts for each.

• Time-of-day strategy: Optimal send windows for weekdays and weekends, plus when to throttle or pause.

• Text-to-deal math: Track reply rates, qualified-lead rates, and conversion so you can forecast deals and budgets with precision.

Conversation to Conversion

• Qualify before you call: Use two or three lightweight questions by text to confirm ownership, motivation, and parcel details.

• When to pick up the phone: Signs a lead is hot (or confused) and how to transition gracefully to a quick call.

• Offer timing & format: When to move from text to a written offer, how to set expectations, and how to keep the tone professional.

Deliverability & Risk Reduction

• Avoid negative keywords: Learn high-risk terms and phrasing patterns that tank delivery or attract the wrong attention.

• DNC & litigator safeguards: How to cleanse lists, use third-party checks where appropriate, and maintain internal suppression lists.

• Template rotation: When and how to refresh messaging so carriers don’t throttle you.

Operations & Team Scaling

• VA hiring & training: Job descriptions, trial tasks, and compensation frameworks for acquisitions roles.

• KPIs VAs can control: Time-to-first-reply, qualified-lead rate, scheduled-call rate, and signed-offer assists.

• Regional nuance: Adjusting tone and cadence for different markets so your messages feel local, not templated.

CRM Integration & Automations

• Lead capture via Zapier: Pipe replies and contact data into a CRM automatically; tag by campaign, county, or list source.

• Status pipelines: Track stages like New → Qualified → Offer Sent → Under Review → Signed → Closed.

• Follow-up sequences: Build 30-, 60-, and 90-day nudges for “not now” leads without manual work.

• Reporting: Simple dashboards for cost per qualified lead, cost per contract, and campaign ROI.

Best Practices & Realistic Benchmarks

• Mix broad and niche lists: Why combining both stabilizes deal flow.

• Cadence discipline: The sweet spot for follow-up frequency—persistent but respectful.

• Quality over volume: Why sending fewer, better texts often outperforms blasting with weak targeting.

• From learning to leverage: How to document your own playbook so each campaign improves the next.

What’s Inside the Mini-Course Library

• Six parts, ~2.5 hours of instruction: From setup to scaling, presented in focused segments you can implement immediately.

• Platform demos: Real configuration and live environment walk-throughs—no guesswork.

• Templates & timestamps: Message starters, drip logic, VA scorecards, and CRM field maps—plus a detailed outline so you can jump straight to the section you need.

By the End, You’ll Be Able To:

• Launch a compliant, high-response text campaign from scratch.

• Write messages that feel human, not “salesy”—and actually get replies.

• Qualify and follow up systematically, with clear thresholds for when to call or offer.

• Track performance numbers that matter and dial them in over time.

• Delegate outreach safely to a trained VA without losing quality or visibility.

• Create a predictable pipeline of land leads you can convert into real contracts.

Who Should Take This Course?

This training is for land investors at every stage who want a repeatable, low-friction acquisition channel.

• New investors who need a simple path to first leads without big ad budgets.

• Growing operators who want to add a scalable, trackable channel alongside mail.

• High-volume teams seeking better deliverability, tighter follow-up, and reliable VA workflows.

• Data-driven practitioners who want clarity on KPIs, costs, and text-to-deal ratios.

• Time-constrained professionals who can commit to a system that runs in short, daily blocks.

• International learners investing in U.S. land who need adaptable scripts and processes.

Helpful (not mandatory) starting points:

• Basic familiarity with list pulling and skip tracing.

• A willingness to test, measure, and adjust.

• Comfort keeping communications respectful and professional.

Conclusion

Text marketing isn’t about blasting messages—it’s about precision: the right owners, the right words, the right follow-ups, at the right time. Text Marketing 101 for Land Investors distills years of on-the-ground experience into a clear framework you can trust. You’ll learn to launch campaigns that reach real owners, hold conversations that build trust, and convert interest into signed agreements—while your CRM and automations keep everything organized.

Whether you’re sending your first 200 texts or optimizing your twentieth campaign, this program hands you the systems, scripts, and safeguards to execute like a pro. Short lessons, concrete examples, and plug-and-play templates mean you can implement immediately—and keep improving with every send.

Open the first lesson, configure your platform, and ship your initial campaign this week—then watch your lead pipeline come alive.