The Branded Type Course by James Martin

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Overview of This Course

The Branded Type Course by James Martin is a masterclass in transforming your typography skills from good to legendary. It’s built for designers who want to go beyond picking fonts — and start creating custom wordmarks and type systems that define brands.

Across 5+ hours of professional lessons, you’ll explore every stage of custom typography, from conceptual sketching to refined digital execution. Guided by James Martin — a globally recognized designer behind the “Made By James” brand — this course helps you understand not just how to design type, but why type matters in shaping visual identities that endure.

If you’re ready to elevate your creative confidence, expand your portfolio, and attract higher-value clients, this course will help you step into that next level with clarity and skill.

Why Should You Choose This Course?

Typography is the voice of a brand — and mastering it is one of the most powerful ways to separate yourself from average designers. The Branded Type Course is your shortcut to doing exactly that.

Here’s what makes this course stand out:

• Real-World Application: Every lesson is rooted in practical projects and real client work. You’ll learn to create type that functions beautifully across logos, packaging, and brand systems.

• Hands-On Learning: With editable grids, templates, and style guides, you’ll apply what you learn immediately — no waiting, no theory-only fluff.

• Professional Tools Included: From font-building exercises to portfolio-ready modules, this course equips you with the same assets James uses in his own practice.

• Confidence Through Craft: By mastering the principles of letterform design, spacing, and proportion, you’ll build the creative confidence that makes clients trust your expertise.

• Designed for Career Growth: Whether you’re freelancing or working in a studio, strong typography skills make you more valuable, versatile, and hireable.

Choosing The Branded Type Course means choosing to move from “designer who uses fonts” to “designer who creates them.”

What You’ll Learn

This course is structured to guide you through the complete journey of crafting custom type and using it to build stronger brands.

Here’s what you’ll walk away with:

• Typography Fundamentals: Understand the anatomy of type, letter spacing, and form relationships to design cohesive, readable, and expressive letterforms.

• Custom Wordmark Design: Learn how to design bespoke logotypes that enhance brand identity and visual storytelling.

• Building Your Own Font: Follow a step-by-step process in Illustrator to develop your own font — a powerful asset for any brand or portfolio.

• Creative Process Mastery: Move from sketches to digital refinement using proven workflows and grid systems.

• Practical Brand Application: Apply your type designs to real-world brand scenarios, ensuring your work performs well in professional settings.

• Portfolio Enhancement: Learn how to present your type-based projects effectively to attract ideal clients and opportunities.

• Professional Resources: Gain access to editable templates, style guides, and tools designed to make your creative process smoother and faster.

By the end of the course, you won’t just understand typography — you’ll command it.

Who Should Take This Course?

The Branded Type Course is perfect for designers who want to level up their creative craft and stand out in a crowded industry.

This course is ideal for:

• Graphic Designers ready to move from using pre-made fonts to crafting unique, memorable letterforms.

• Logo Designers who want to expand their skill set and create complete brand identities from scratch.

• Freelancers and Studio Creatives aiming to deliver premium work that commands higher fees.

• Brand Builders and Art Directors seeking to strengthen their understanding of how typography shapes perception.

• Creative Rebels who want to push boundaries, experiment with form, and develop a bold signature style.

If you’ve mastered the basics and are hungry to create something that truly represents your creative voice — this course is your next step.

Why It Works

The brilliance of The Branded Type Course lies in its practicality. It’s not about memorizing theory — it’s about learning through doing.

James Martin brings his years of professional experience into each module, sharing not only his creative process but also his philosophy on how typography defines powerful brand storytelling.

Here’s why this course works so well:

• Experience-Based Teaching: You’re learning from someone who has built a global reputation in brand design, not a lecturer disconnected from real client work.

• Action-Focused Structure: Each module builds logically, leading you from concept to creation to application, ensuring steady progress.

• Tangible Results: By the end, you’ll have portfolio-ready custom type projects — proof of your new expertise.

• Tools That Empower You: Editable resources like grids, style guides, and font templates help you create faster and smarter.

• Ongoing Value: With lifetime access and all future updates included, your skills keep growing long after you complete the lessons.

Unlike many design courses that stay surface-level, The Branded Type Course goes deep into the mindset, craft, and strategy behind truly great typography.

Conclusion

Typography is more than letters — it’s emotion, identity, and communication. The Branded Type Course by James Martin gives you the tools, confidence, and creative insight to make type your greatest design strength.

By mastering the art of custom letterforms, you’ll build brands that speak louder, last longer, and stand apart from the noise.

Whether you want to design distinctive logos, create your own fonts, or simply elevate your creative voice — this course will help you get there with purpose and precision.

Stop choosing fonts. Start creating them. Become the designer brands remember.