The Facebook Ads MBA Program – Disrupter School by Charles Tichenor

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Overview this course

In a landscape shaped by privacy changes, auction volatility, and rising acquisition costs, brands don’t need more hacks—they need systems. The Facebook Ads MBA Program – Disrupter School by Charles Tichenor is a rigorous, practitioner-built training designed to turn media buyers into growth leaders 💡. Instead of copy-pasting tactics, you’ll master scalable architectures, diagnostic frameworks, and decision rules that travel across niches, budgets, and seasons.

Across a structured curriculum, you’ll learn the core operating system behind hundreds of 7–9-figure wins: the One Campaign Architecture that consolidates signal and reduces learning loss; the 3-2-2 Ad Structure that balances exploration with exploitation; Performance Gate Scaling to increase spend without collapsing ROAS; Profitable Scaling Margin to protect contribution margin while you grow; and 4Pi Analysis to isolate constraints across product, price, place, and promotion. You’ll also implement calculators and dashboards—such as the Lead Qualifier Calculator—so decisions move from opinion to evidence.

This is more than a “how to run ads” class. It’s a blueprint for running a growth function with less stress and more control—mapping creative workflows, measurement guardrails, and forecasting, then tying all of it to business outcomes, not vanity metrics. Lifetime access means the playbook grows with the platform and with you. ⚙️

Why should you choose this course?

• Proven senior-level frameworks. Built from a decade in the trenches and over $500M+ in ad spend, the models here solve real problems you face at scale, not hypothetical edge cases.

• Architectures that simplify, not sprawl. Fewer campaigns and fewer moving parts → stronger signal density, faster learning, and tighter control under iOS/ATT.

• Scaling without guesswork. Performance gates, budget ramps, and margin math tell you when and how to step on the gas—before efficiency erodes.

• Creative as a system. Briefs, testing ladders, and evaluation loops transform “hit-or-miss” assets into a repeatable pipeline of winners.

• Operator mindset. You’ll think like a marketing director: forecast spend, model cash flow impact, align with merchandising and lifecycle, and defend decisions in the boardroom.

• Stress reduction by design. Fewer levers, clearer thresholds, and dashboards that surface the one action that matters this week. Breathe easier while growing faster. 🙂

What You’ll Learn

Program outcomes are concrete: install architectures, deploy diagnostics, and connect paid social to P&L. Below is an outline of core modules and practical takeaways.

1) Foundations: Growth as a system (not a tactic)

• The three pillars: Architecture, Creative, Measurement—and how ATT, signal loss, and delayed attribution reshape each.

• Vanity vs. value: shift emphasis from CTR/CPM to incremental revenue, contribution margin, and cash velocity.

• Forecasting the path to target: build a simple model linking spend → sessions → CVR → AOV → margin → payback.

2) One Campaign Architecture (OCA)

• Why consolidation wins: auction stability, faster learning, cleaner overlap control, and more reliable budget scaling.

• How to structure OCA by objective (Sales, Leads) with broad audiences and minimal exclusions—letting the system find buyers.

• Budget routing and geo/market handling without fragmenting signal (CBO/ABO decision trees).

• Risk controls: caps, frequency management, and how to sunset legacy sprawl safely.

3) The 3-2-2 Ad Structure

• 3 themes (distinct angles), 2 formats (e.g., video/static), 2 variations each → tight testing without overfitting.

• Constructing angles from First-Principles Research: jobs-to-be-done, objections, and proof assets.

• Creative briefs that creatives actually love: hook libraries, product beats, CTA micro-copy, and visual guardrails.

• Readouts: how long to let a test run; when to graduate, iterate, or kill.

4) Performance Gate Scaling

• Define gates (MER/ROAS floor, CPA ceiling, contribution margin) that must hold before increases.

• Laddering budgets: +20–30% ramps vs. threshold jumps; when to use CBO vs. ABO scaling.

• Fail-fast protocols: criteria for immediate rollback, and how to preserve learning when reducing spend.

• Weekend/holiday behavior: pacing guardrails so promotions lift, not sink, your efficiency.

5) Profitable Scaling Margin

• From ROAS to profit: account for COGS, shipping, discounts, returns, and merchant fees.

• Payback windows and cash flow: set acquisition targets that your finance team respects.

• New vs. returning: segment MER and contribution at the cohort level to avoid “ROAS theater.”

6) 4Pi Analysis (Product-Price-Place-Promotion)

• Diagnose plateaus: is it creative fatigue, offer misfit, landing friction, or logistic constraints?

• Offer engineering: bundles, thresholds, and value stacking that protect AOV and take rate.

• Landing optimization for ads: message match, speed, and diagnostic blocks that fix CVR at the source.

7) Lead Qualifier Calculator (for Lead Gen & High-Ticket)

• Map form depth, routing, and follow-up cadence to sales capacity and close rate.

• Prioritize quality over cheap CPL: scorecard for intent signals and time-to-first-contact.

• Automations that raise show rate: reminders, one-click reschedule, and pre-call assets.

8) Creative Operations & Testing Ladders

• The Hook→Proof→Detail framework for thumb-stopping sequences.

• UGC vs. studio: when each wins; hybrid concepts; legal & brand safety quick checks.

• Iteration trees: derivative logic (new hook, same body vs. same hook, new body) to extend winners’ lifespan.

• Content velocity with sanity: weekly quotas, asset naming, and version control that keeps teams sane.

9) Measurement in a Post-iOS World

• Practical source of truth: triangulating platform data, MER, and lightweight MMM for day-to-day calls.

• Using Conversion API effectively: server events, deduplication, and common misconfigurations to avoid.

• Reading incrementality: geo splits, holdouts, and promo-week baselines—without boiling the ocean.

• Reporting cadence: Monday plan, midweek health check, Friday debrief; a one-page dashboard you’ll actually open.

10) Account Triage & Turnaround Playbook

• The “hot wash”: kill list, duplication audit, pixel/CAPI sanity, and broken tracking fixes in 48 hours.

• Revenue rescue: quick wins (offer realignment, landing fix, creative swap) to stabilize unit economics before scaling.

• Turn sprawl into system: step-by-step migration to OCA and 3-2-2 without losing revenue.

11) Agency & Team Leadership

• From operator to director: scoping, SLAs, and KPIs that align internal teams and partners.

• Hiring matrix: what to expect from juniors vs. seniors; onboarding plans and quarterly OKRs.

• Communication rituals: growth stand-ups, experiment logs, and stakeholder memos that build trust across the org.

12) Case Studies & Templates

• Walkthroughs of 7–9-figure outcomes: why they worked and the levers you can replicate.

• Templates you can use immediately: testing plan, scaling ladder, offer brief, creative brief, and weekly report. 🚀

Who Should Take This Course?

• In-house growth leads & CMOs who need a defensible, CFO-friendly plan to grow MER while protecting margin.

• Performance marketers & media buyers ready to graduate from button-pushing to strategy + operations.

• Agency owners & freelancers who want frameworks that scale across clients and improve retention.

• Founders of DTC/SaaS seeking an operating system for paid social that ties to cash flow and inventory, not just clicks.

• Analysts & marketing ops who will implement measurement, dashboards, and CAPI with confidence.

No prior “guru” credentials required—just a willingness to run a process, measure honestly, and iterate.

Conclusion

Winning with Facebook ads in 2025 means engineering growth, not gambling for it. The Facebook Ads MBA Program – Disrupter School gives you the architectures, diagnostics, and leadership habits to do exactly that: consolidate signal, scale through performance gates, defend profit with margin math, and run creative as a system. The by-product is what Charley promises—more success, less stress—because decisions shift from guesswork to rules, and your account finally behaves like the growth engine it should be. ✨

Ready to build a calmer, stronger growth machine?

Install One Campaign Architecture, deploy the 3-2-2 structure, and set your first performance gates—then watch scaling become a plan, not a panic. 📈