Train My Social Media Manager by Ezra Firestone

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Overview this course

Social isn’t just a megaphone anymore—it’s the engine room where brand identity is built day after day. Train My Social Media Manager by Ezra Firestone is a 10-week mentorship that turns scattered posting into a clear, repeatable system for growing an audience, earning attention, and turning that attention into revenue 💡.

Instead of chasing trends, you’ll install Ezra’s complete brand-building method—centered on the 5-step ICOSA Framework—so your social content aligns with who you serve, what you stand for, and how you make people’s lives better. The result is a messaging backbone that fuels every channel: ads get cheaper, emails convert higher, and product launches land with more momentum.

Across strategy sessions, how-to tutorials, live feedback, and a library of fill-in-the-blank templates, you and/or your social media manager will learn to plan, produce, optimize, and amplify content with confidence. You’ll leave with a content machine that feels authentic, is simple to run, and compounds over time—no flashy gimmicks required. 🚀

Why should you choose this course?

• Brand first, platforms second. You’ll define a memorable brand identity—voice, values, and “who we are for/not for”—before you touch a post. That clarity becomes your competitive moat.

• ICOSA, a system you can trust. Ideation → Creation → Optimization → Syndication → Amplification: five steps, one workflow, repeatable across Facebook, Instagram, YouTube, X, and TikTok.

• Made for real teams (of any size). Whether you’re solo or managing a department, the calendars, SOPs, and templates reduce guesswork and make handoffs easy.

• Integrates with ads & email. Your best-performing social assets become top-performing ad creatives, email content, landing-page blocks, and launch materials—so nothing goes to waste.

• Mentorship built in. Get guidance from Ezra and expert coaches through strategy sessions and live feedback calls. You’ll move faster because you’re never stuck.

• Evergreen + up-to-date. Fundamentals stay steady; tactics shift. The Alumni Edition keeps you current without rebuilding your strategy every quarter.

• Less stress, more signal. You’ll replace content chaos with a weekly rhythm and clear metrics, so you always know what to create next and why.

What You’ll Learn

This mentorship is designed to make your social operation predictable and profitable—from positioning to posting to monetization.

How to Think Like a Social Media Manager
Adopt the operator mindset: social isn’t “nice to have,” it’s a growth lever. You’ll map social objectives to business outcomes (lead volume, list growth, conversion, LTV) and pick the right indicators to track progress (reach quality, saves, shares, click-through, assisted revenue).

Crafting Your Brand & Customer Connection

• Write a message house (promise, proof, personality) that guides every caption and video.

• Define avatars and the conversations they care about—so your content feels like a helpful friend, not an interruption.

• Establish “content lanes” that reflect your values (education, community, behind-the-scenes, product stories).

Strategizing with the ICOSA Content Framework

• Ideation: build a swipe file and research routine to capture questions, objections, and moments worth talking about.

• Creation: produce assets that match the funnel stage: awareness, consideration, conversion, and advocacy.

• Optimization: tighten hooks, refine CTAs, and tailor formats per platform without diluting the message.

• Syndication: turn one “hero” piece into shorts, carousels, stories, GIFs, and emails (without feeling repetitive).

• Amplification: boost proven content for low-cost reach; route winners into ads, email, and landing pages.

Content Ideation & Creation

• Hook frameworks for short-form video and carousels (pattern-break → value → invitation).

• Thoughtful storytelling that moves viewers toward a next step (comment, save, opt-in, click).

• Production checklists for iPhone-first workflows and higher-production shoots when needed.

• Caption systems for voice consistency (persona → point → proof → prompt).

Content Optimization

• Platform-specific best practices: aspect ratios, length, subtitles, thumbnails, and first-line copy.

• A/B tests you can run quickly (hook line, opening shot, CTA phrasing) and how long to let them cook.

• Accessibility wins (captions, alt text, color contrast) that increase reach and goodwill.

Content Syndication

• Repurpose with intent, not spam: adjust context, trim to the signal, and respect each platform’s culture.

• Editorial calendar that balances “evergreen” with timely moments (seasonal spikes, cultural touchpoints).

• Asset management and naming conventions so your team finds what it needs in seconds.

Content Amplification

• When to boost vs. when to build a full ad campaign (and how much to spend).

• Audience building on the cheap: amplify saves/ shares magnets to expand remarketing lists and drop CAC over time.

• Creative routing: send your highest-engagement posts to the media buyer and email team with ready-to-use copy blocks.

Analysis & Re-ICOSA

• Weekly debriefs that surface one change with the biggest upside—then roll it back into Ideation.

• Read social’s impact on the wider system: lower CPA, higher EPC, stronger email click-to-open.

• Simple dashboards that leadership will actually look at (and understand).

Conversations & Contests: Interactive Social Strategies

• DM hygiene and comment moderation that build community without burning the team out.

• Giveaways that grow the right lists (opt-in focused, clear rules, valuable prizes) and warm prospects for launch.

Monetizing Your Audience with Product Launches

• Pre-frame demand with social series (teaser → origin story → use cases → social proof → reveal).

• Launch calendars that sync social, email, and paid—so touchpoints feel orchestrated, not chaotic.

• Post-launch momentum: UGC requests, how-to content, and value-adds that turn buyers into advocates.

Who Should Take This Course?

• Business owners & founders who want a brand (not just a storefront) with a direct line to customers and predictable launches.

• Social media managers ready to earn a seat at the table by tying content to real growth metrics and revenue.

• Marketing teams & agencies looking for a shared language, templates, and SOPs that make content production easier to scale.

• Solo creators & small teams who need a simple, sustainable plan they can run in a few focused hours per week.

It fits all business types, all team sizes, and all budgets—from iPhone videos to polished shoots—because the system scales with you.

What you get (and how to use it fast)

• 10 weeks of guided training: strategy sessions, live feedback calls, and weekly action items so you ship as you learn.

• How-to videos: step-by-step tutorials for planning, filming, editing, scheduling, and measuring.

• Resource Library: calendars, briefs, caption templates, storyboard sheets, reporting dashboards—plug in and go.

• Alumni Edition (bonus): updated tactics each cohort so you stay current while your fundamentals keep compounding.

• Mentor access: Ezra + expert coaches to answer “edge case” questions and help you avoid rabbit holes.

Quick-start plan for Week 1–2

1. Complete the brand message house.

2. Choose 3–4 content lanes and draft 10 ideas per lane.

3. Record three simple videos (education, story, proof) and publish on two platforms.

4. Review performance and identify your first “signal” to amplify.
   Small moves add up fast when they align with a clear identity and system. 🤝

Conclusion

The difference between a business that works and a brand that wins is daily, consistent connection with the right people. Train My Social Media Manager gives you that connection on purpose: a brand voice people remember, a content machine that never runs dry, and a revenue engine that lowers costs across ads and email. You’ll stop guessing, stop reinventing, and start running a calm, scalable social program that makes everything else in your marketing work better.

Ready to turn social into a growth system? Open the kickoff module, finalize your message house, and publish your first ICOSA-driven post this week—then use the templates to rinse and repeat until momentum becomes your new normal. 📈